A session with Jim Koch and the Boston Beer Company

charteroak's picture

We enjoyed a very productive session with Jim Koch and his team at Sam Adams / Boston Beer Company. In a word,  Jim Koch was fantastic.  He spent time with me and certainly understood all the challenges of starting up a business, especially in this difficult economy.  Jim shared many pointers regarding his start as an entrepreneur in 1984, brewing his first Sam Adam’s Lager and going into the market to sell craft beer.  I was also able to meet with Jim’s associates in public relations, branding, packaging, marketing, legal, and accounting and they all took the time to educate me as to how to improve Charter Oak's programs. I have benefited from many meeting in the past, but discussing my challenges and outlining potential solutions with all his managers exceeded all my expectations!

Clearly, the Boston Beer Company is an excellent model to replicate, and we hope to grow the Charter Oak Brewery just as Jim Kick succeeded with Sam Adams.

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